After meeting street artist Mark Jenkins in a street-art discussion in New York, and following his work for sometime, I decided to try and translate his work to the streets Israel. While on a visit during the summer of 2006 I collaborated with Sagi Stern and Noam Amir, who are also fans of Jenkins’s work, and who had to leave town because of the eruptions. We decided to situate sculptures of kids running away from rockets in the center of Tel-Aviv, our hometown, which is known as the quiet bubble of escapism in Israel.
We did not want to take a clear political stand or side, we were interested in seeing how people would react, and more than that, we were interested in experimenting with the viral spreading of our digital documentation over the Internet. It was amazing to see how this little project popped up in different blogs, and that people from around the world are reacting.